Our company participated in “Shijushida O “Dam” Festival 2023 *1” in Shijushida Dam (Morioka city, Iwate), which was held on Saturday, October 21, 2023.
We were in charge of the "Mini Aquarium", which is one of the booths organized by the Kitakami River Integrated Dam Management office, where visitors had a chance to touch and feel living creatures (including fishes, amphibians, insects, etc.) inhabiting in the dam area.
In addition, we exhibited panels, sold can badges, and distributed character cards of "anthropomorphic living creature characters *2" designed by our company.
We were able to get more people interested in living creatures and the anthropomorphic characters.
*1 Shijushida O “Dam” Festival 2023…At the Shijushida Dam, it has been held the "Shijushida Dam Sakura Festival" in spring when the cherry blossoms are in bloom, and the "O "Dam" (Autumn) in fall when the leaves turn red, with the aim of learning about the dam in a fun way.
*2 anthropomorphic living creature characters…The characters that represent anthropomorphized living creatures that have been found around dam lakes, with the aim of triggering interest in dams including environmental education.
Interactions with living creatures (fishes)
Interactions with living creatures (fishes)
Interactions with living creatures (amphibians)
Interactions with living creatures (insects)
Exhibition of panels of anthropomorphic living creature characters
Sales of can badges of anthropomorphic living creature characters
Flyer of the can badges
Flyer of the character cards